My brief is to create a branding and series of posters that reflect on the art of modern rock. I generally enjoy rock music as a hobby so I feel that reflecting this aspect will express my creativity. Bridging the gap between something visual and audible is a skill graphic designers are commonly faced with so I feel that this is good preparation and development for the future. I am considering creating a record label or a new venue so I can be creative and reflect some new and fresh branding that reflects the vibrancy and liveliness of the rock music genre. I will also contact venues and bands to try and create a live brief out of my idea. My aim will be to promote live bands playing at venues, along with general band promotion. I feel that this brief is providing me with a new aspect of design and context as well as growing on my strengths.
I have been looking into existing posters that promote the genre of rock/indie/punk along with artist and band promotions. I have also had a brief look at other music genres to broaden my visual awareness of how music and image connect. I have been looking at both the typographic and illustrative elements to the overall layout of the posters and flyers. My demographic is aimed at people who go to gigs and concerts and people who are generally interested in rock music and rock culture. I feel the needs of my brief are to bring back the ‘poster explosion’ when music did not have to heavily rely on the digital age for promoting music. I feel that web is more of an easier way to promote but not as nearly effective at provoking reaction, thought and feeling. My competition for the brief is the web based promotion for bands, along with other posters. I will have to create dynamic and diverse visuals to promote the bands and the music.
So far I have looked at successful and strong communication visuals that promote gig nights and bands. I have analysed my research to see what works, what does not work and what do the best posters consist of. I have broadened my research onto graphic artists and illustrators and other music culture visuals such as album covers and logos. I have looked at typography and letterforms and how they work with image and colour. I have looked at illustrative elements versus photography and also how the overall communication of the modern rock poster is reflected. I have started creating mini posters to get my drawing skills flowing as well as my ideas from my mind to paper. I am practicing my hand drawn aspects of design and I am jotting ideas down for a logo. Some of my possible outcomes are logos for bands, a logo for a venue, illustrations for logos, flyers and posters, corporate identity for venue and possible things like music labels, advertising posters, flyers, stickers, album art and tickets.
Attached are the wonderful illustrations of artist/designer Matthew Skiff. His work is very inspiring to me and his work gives me a good vantage point that I would like to work towards.